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Digital Marketing Specialist

工作職責:

  • Assist the development, execution and analysis of digital marketing campaigns for the Group’s F&B brands; 
  • Manage and monitor the day-to-day performance of social media (Facebook, Instagram, WeChat) and online marketing platforms (website, e-commerce and email campaigns); 
  • Drive content creation and traffic (e.g. Google Analytics, Google Ads);  
  • Work closely within and across departments and in-house designer to prepare digital marketing initiatives and manage timeline; 
  • Prepare regular data analysis, market trending research and reports with associated insights.  

工作要求:

  • Degree holder or above in Marketing, Digital Marketing, E-commerce or relevant disciplines; 
  • 2 years of digital marketing experience, preferably in Food & Beverage or retail industry; 
  • Experience in managing social media and website content, SEO/SEM and driving successful content marketing, digital marketing and e-commerce; 
  • Good knowledge of social media trends of Macau and China markets; 
  • Good understanding on latest e-commerce and digital marketing trends; 
  • Positive and proactive team player with good interpersonal and communication skills; 
  • Good command of both written and spoken Cantonese and English; 
  • Proficiency in Microsoft Office, including Word, Excel and PowerPoint.